White-Labeling - SEO Crawler

Overview

White-labeling allows Agency plan customers to present SEO Crawler as their own branded solution. Replace our branding with yours on reports, shared links, and client-facing interfaces.

Available on: Agency plan only

What Can Be Customized

Visual Branding

Element	Customization
Logo	Replace SEO Crawler logo with yours
Colors	Primary, secondary, accent colors
Favicon	Custom browser tab icon
Email Header	Branded email templates

Content Branding

Element	Customization
Company Name	Appears in reports and UI
Contact Info	Support email, phone
Footer Text	Custom legal/copyright
Report Title	”Website Health Report by [Your Company]“

Domain Branding

Element	Customization
Share URLs	`reports.youragency.com` instead of SEO Crawler domain
Email Sender	`reports@youragency.com`

Setting Up White-Label

Open White-Label Settings

Navigate to Settings → White Label in your dashboard.

Upload Your Logo

Upload logos in two formats:

Type	Specifications
Primary Logo	PNG/SVG, 200x50px recommended
Dark Mode Logo	For dark backgrounds
Favicon	ICO/PNG, 32x32px

Use SVG for logos when possible—they scale perfectly at any size.

Configure Colors

Set your brand colors:

Color	Usage
Primary	Buttons, links, accents
Secondary	Secondary buttons, borders
Background	Report backgrounds
Text	Primary text color

/* Example color scheme */
--primary: #2563eb;    /* Blue */
--secondary: #64748b;  /* Slate */
--background: #ffffff; /* White */
--text: #1e293b;       /* Dark slate */

Enter Company Details

Fill in your company information:

Company name
Support email
Support phone (optional)
Website URL
Footer copyright text

Preview and Save

Preview your branding on sample reports, then click Save Branding.

Logo Guidelines

Size Requirements

Logo Type	Min Size	Recommended	Max Size
Header	100x25px	200x50px	400x100px
Report	150x40px	300x80px	600x160px
Favicon	16x16px	32x32px	64x64px

File Formats

Format	Best For
SVG	Logos (scalable, small file)
PNG	Logos with transparency
ICO	Favicon only

Logo Placement

┌─────────────────────────────────────────────────────────┐
│  [YOUR LOGO]                        Settings  Profile   │
├─────────────────────────────────────────────────────────┤
│                                                         │
│                    Website Health Report                │
│                                                         │
│  ┌─────────────────────────────────────────────────┐   │
│  │  Client: Acme Corp                              │   │
│  │  Domain: acmecorp.com                           │   │
│  │  Date: December 2, 2024                         │   │
│  │                                                  │   │
│  │  Prepared by: [YOUR COMPANY NAME]               │   │
│  └─────────────────────────────────────────────────┘   │
│                                                         │
└─────────────────────────────────────────────────────────┘

Color Configuration

Color Picker

Use the built-in color picker or enter hex values:

Brand Colors
─────────────────────────────────────────
Primary:    [#2563eb]  ████  (buttons, links)
Secondary:  [#64748b]  ████  (borders, subtle)
Accent:     [#10b981]  ████  (success states)
Warning:    [#f59e0b]  ████  (warnings)
Error:      [#ef4444]  ████  (errors)

Color Accessibility

Ensure your colors meet accessibility standards:

Text must have at least 4.5:1 contrast ratio against its background. Use a contrast checker before finalizing colors.

Dark Mode

Configure separate colors for dark mode:

Dark Mode Colors
─────────────────────────────────────────
Background:    [#1e293b]  ████
Text:          [#f1f5f9]  ████
Primary:       [#60a5fa]  ████

Email Customization

Customize automated emails sent to clients:

Email Branding

Element	Customization
From Name	”Your Agency Reports”
From Email	Requires custom domain setup
Logo	Header logo in emails
Footer	Company info and unsubscribe

Email Templates

Customize the content of automated emails:

Subject: Weekly Health Report - {{domain}}

Hi {{client_name}},

Here's your weekly website health report for {{domain}}.

HEALTH SCORE: {{score}}/100
Broken Links: {{broken_count}}
SEO Issues: {{seo_count}}

View Full Report: {{report_link}}

Best regards,
{{your_company}}

Use template variables () for dynamic content.

Report Customization

PDF Report Branding

Section	Your Branding
Cover Page	Your logo, colors
Header	Your logo on each page
Footer	”Prepared by [Your Company]“
Colors	Charts, highlights use your palette

Report Preview

Preview white-labeled reports before sending:

┌─────────────────────────────────────────────────────────┐
│                                                         │
│                    [YOUR LOGO]                          │
│                                                         │
│              WEBSITE HEALTH REPORT                      │
│                                                         │
│                    acmecorp.com                         │
│                                                         │
│               Prepared December 2024                    │
│               by [Your Agency Name]                     │
│                                                         │
├─────────────────────────────────────────────────────────┤
│                                                         │
│  HEALTH SCORE                                           │
│                                                         │
│         ┌───────────────────────┐                      │
│         │        78/100         │                      │
│         │         Good          │                      │
│         └───────────────────────┘                      │
│                                                         │
│  [Charts and data in your brand colors]                │
│                                                         │
└─────────────────────────────────────────────────────────┘

What Clients See

With white-labeling enabled, your clients see:

On Shared Reports

✅ Your logo
✅ Your colors
✅ Your company name
✅ Your contact information
❌ SEO Crawler branding

In Emails

✅ Your logo in header
✅ “From” shows your company (with custom domain)
✅ Your support contact in footer
❌ SEO Crawler mentioned

With custom domain:

https://reports.youragency.com/share/abc123

Without custom domain:

https://app.seocrawler.app/share/abc123
(Your branding on the page itself)

What You Still See

In your admin dashboard:

SEO Crawler interface (not client-facing)
Your white-label settings and preview
All management features

Best Practices

Consistent Branding

Use the same logo and colors as your main website for brand consistency.

Test Thoroughly

Preview reports on desktop and mobile before sending to clients.

Update Regularly

Keep branding current if you rebrand or change logos.

Custom Domain

Set up a custom domain for fully branded share URLs.

Troubleshooting

Logo looks blurry on reports

Upload a higher resolution image (at least 2x the display size) or use SVG format for perfect scaling.

Colors don't match my brand exactly

Ensure you’re entering the correct hex values. Some displays show colors differently—test on multiple devices.

Emails still show SEO Crawler branding

Email branding requires custom domain setup. See Custom Domains for setup instructions.

​Overview

​What Can Be Customized

​Visual Branding

​Content Branding

​Domain Branding

​Setting Up White-Label

​Logo Guidelines

​Size Requirements

​File Formats

​Logo Placement

​Color Configuration

​Color Picker

​Color Accessibility

​Dark Mode

​Email Customization

​Email Branding

​Email Templates

​Report Customization

​PDF Report Branding

​Report Preview

​What Clients See

​On Shared Reports

​In Emails

​On Share Links

​What You Still See

​Best Practices

Consistent Branding

Test Thoroughly

Update Regularly

Custom Domain

​Troubleshooting

​Next Steps

Custom Domains

Client Management

Overview

What Can Be Customized

Visual Branding

Content Branding

Domain Branding

Setting Up White-Label

Logo Guidelines

Size Requirements

File Formats

Logo Placement

Color Configuration

Color Picker

Color Accessibility

Dark Mode

Email Customization

Email Branding

Email Templates

Report Customization

PDF Report Branding

Report Preview

What Clients See

On Shared Reports

In Emails

On Share Links

What You Still See

Best Practices

Troubleshooting

Next Steps