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Overview

White-labeling allows Agency plan customers to present SEO Crawler as their own branded solution. Replace our branding with yours on reports, shared links, and client-facing interfaces.
Available on: Agency plan only

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What Can Be Customized

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Visual Branding

ElementCustomization
LogoReplace SEO Crawler logo with yours
ColorsPrimary, secondary, accent colors
FaviconCustom browser tab icon
Email HeaderBranded email templates

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Content Branding

ElementCustomization
Company NameAppears in reports and UI
Contact InfoSupport email, phone
Footer TextCustom legal/copyright
Report Title”Website Health Report by [Your Company]“

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Domain Branding

ElementCustomization
Share URLsreports.youragency.com instead of SEO Crawler domain
Email Senderreports@youragency.com

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Setting Up White-Label

1

Open White-Label Settings

Navigate to Settings → White Label in your dashboard.
2

Upload Your Logo

Upload logos in two formats:
TypeSpecifications
Primary LogoPNG/SVG, 200x50px recommended
Dark Mode LogoFor dark backgrounds
FaviconICO/PNG, 32x32px
Use SVG for logos when possible—they scale perfectly at any size.
3

Configure Colors

Set your brand colors:
ColorUsage
PrimaryButtons, links, accents
SecondarySecondary buttons, borders
BackgroundReport backgrounds
TextPrimary text color
/* Example color scheme */
--primary: #2563eb;    /* Blue */
--secondary: #64748b;  /* Slate */
--background: #ffffff; /* White */
--text: #1e293b;       /* Dark slate */
4

Enter Company Details

Fill in your company information:
  • Company name
  • Support email
  • Support phone (optional)
  • Website URL
  • Footer copyright text
5

Preview and Save

Preview your branding on sample reports, then click Save Branding.

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Logo Guidelines

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Size Requirements

Logo TypeMin SizeRecommendedMax Size
Header100x25px200x50px400x100px
Report150x40px300x80px600x160px
Favicon16x16px32x32px64x64px

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File Formats

FormatBest For
SVGLogos (scalable, small file)
PNGLogos with transparency
ICOFavicon only

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Logo Placement

┌─────────────────────────────────────────────────────────┐
│  [YOUR LOGO]                        Settings  Profile   │
├─────────────────────────────────────────────────────────┤
│                                                         │
│                    Website Health Report                │
│                                                         │
│  ┌─────────────────────────────────────────────────┐   │
│  │  Client: Acme Corp                              │   │
│  │  Domain: acmecorp.com                           │   │
│  │  Date: December 2, 2024                         │   │
│  │                                                  │   │
│  │  Prepared by: [YOUR COMPANY NAME]               │   │
│  └─────────────────────────────────────────────────┘   │
│                                                         │
└─────────────────────────────────────────────────────────┘

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Color Configuration

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Color Picker

Use the built-in color picker or enter hex values: 
Brand Colors
─────────────────────────────────────────
Primary:    [#2563eb]  ████  (buttons, links)
Secondary:  [#64748b]  ████  (borders, subtle)
Accent:     [#10b981]  ████  (success states)
Warning:    [#f59e0b]  ████  (warnings)
Error:      [#ef4444]  ████  (errors)

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Color Accessibility

Ensure your colors meet accessibility standards:
Text must have at least 4.5:1 contrast ratio against its background. Use a contrast checker before finalizing colors.

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Dark Mode

Configure separate colors for dark mode: 
Dark Mode Colors
─────────────────────────────────────────
Background:    [#1e293b]  ████
Text:          [#f1f5f9]  ████
Primary:       [#60a5fa]  ████

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Email Customization

Customize automated emails sent to clients:

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Email Branding

ElementCustomization
From Name”Your Agency Reports”
From EmailRequires custom domain setup
LogoHeader logo in emails
FooterCompany info and unsubscribe

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Email Templates

Customize the content of automated emails: 
Subject: Weekly Health Report - {{domain}}

Hi {{client_name}},

Here's your weekly website health report for {{domain}}.

HEALTH SCORE: {{score}}/100
Broken Links: {{broken_count}}
SEO Issues: {{seo_count}}

View Full Report: {{report_link}}

Best regards,
{{your_company}}
Use template variables () for dynamic content.

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Report Customization

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PDF Report Branding

SectionYour Branding
Cover PageYour logo, colors
HeaderYour logo on each page
Footer”Prepared by [Your Company]“
ColorsCharts, highlights use your palette

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Report Preview

Preview white-labeled reports before sending: 
┌─────────────────────────────────────────────────────────┐
│                                                         │
│                    [YOUR LOGO]                          │
│                                                         │
│              WEBSITE HEALTH REPORT                      │
│                                                         │
│                    acmecorp.com                         │
│                                                         │
│               Prepared December 2024                    │
│               by [Your Agency Name]                     │
│                                                         │
├─────────────────────────────────────────────────────────┤
│                                                         │
│  HEALTH SCORE                                           │
│                                                         │
│         ┌───────────────────────┐                      │
│         │        78/100         │                      │
│         │         Good          │                      │
│         └───────────────────────┘                      │
│                                                         │
│  [Charts and data in your brand colors]                │
│                                                         │
└─────────────────────────────────────────────────────────┘

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What Clients See

With white-labeling enabled, your clients see:

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On Shared Reports

  • ✅ Your logo
  • ✅ Your colors
  • ✅ Your company name
  • ✅ Your contact information
  • ❌ SEO Crawler branding

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In Emails

  • ✅ Your logo in header
  • ✅ “From” shows your company (with custom domain)
  • ✅ Your support contact in footer
  • ❌ SEO Crawler mentioned
With custom domain: 
https://reports.youragency.com/share/abc123
Without custom domain: 
https://app.seocrawler.app/share/abc123
(Your branding on the page itself)

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What You Still See

In your admin dashboard:
  • SEO Crawler interface (not client-facing)
  • Your white-label settings and preview
  • All management features

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Best Practices

Consistent Branding

Use the same logo and colors as your main website for brand consistency.

Test Thoroughly

Preview reports on desktop and mobile before sending to clients.

Update Regularly

Keep branding current if you rebrand or change logos.

Custom Domain

Set up a custom domain for fully branded share URLs.

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Troubleshooting

Upload a higher resolution image (at least 2x the display size) or use SVG format for perfect scaling.
Ensure you’re entering the correct hex values. Some displays show colors differently—test on multiple devices.
Email branding requires custom domain setup. See Custom Domains for setup instructions.

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Next Steps

Custom Domains

Set up your own domain for share links.

Client Management

Organize and manage multiple clients.