SEO Analysis

Overview

On-page SEO elements help search engines understand your content and rank it appropriately. SEO Crawler analyzes every page for SEO best practices, identifying issues that could hurt your search visibility.

Available on: Solo, Pro, and Agency plans

What We Analyze

Meta Tags

Element	What We Check
Title Tag	Present, length (50-60 chars), uniqueness
Meta Description	Present, length (150-160 chars), uniqueness
Canonical URL	Present, self-referencing or valid target
Robots Meta	Noindex/nofollow directives
Open Graph	og:title, og:description, og:image
Twitter Cards	twitter:card, twitter:title, twitter:description

Heading Structure

Check	Description
H1 Presence	Every page should have exactly one H1
H1 Uniqueness	H1 text should be unique across site
Heading Hierarchy	Proper nesting (H1 → H2 → H3)
Keyword Relevance	Headings relate to page content

Images

Check	Description
Alt Text	All images have descriptive alt attributes
Alt Quality	Alt text is descriptive, not just filenames
File Size	Large images flagged for optimization
Broken Images	Missing or 404 image sources

Technical Elements

Element	What We Check
Viewport Meta	Mobile-friendly viewport configuration
Language	`lang` attribute on `<html>` element
Charset	UTF-8 encoding specified
Structured Data	JSON-LD or Microdata presence

Why SEO Analysis Matters

Search Visibility

Search engines use on-page signals to:

Understand Content: Meta tags summarize page topic
Rank Appropriately: Proper optimization improves rankings
Display Results: Titles and descriptions appear in search results

Click-Through Rate

Well-optimized meta tags increase clicks:

Element	Impact
Compelling Title	+20-30% CTR improvement
Good Description	Users know what to expect
Rich Snippets	Structured data adds visual appeal

Accessibility

Many SEO elements also improve accessibility:

Image Alt Text: Screen readers for visually impaired users
Heading Structure: Navigation for keyboard users
Language Tag: Proper pronunciation in screen readers

Reading SEO Results

Summary Dashboard

After a crawl with SEO Analysis enabled:

Metric	Description
SEO Score	Overall on-page SEO health (0-100)
Pages Analyzed	Number of pages checked
Issues Found	Total SEO problems detected
Critical Issues	High-priority problems

Issue Categories

Issues are grouped by type and severity:

SEO Issues Summary
─────────────────────────────────────────
🔴 Critical (3)
   • Missing H1 tag (3 pages)
   
🟠 Warning (12)
   • Title too long (5 pages)
   • Missing meta description (4 pages)
   • Missing image alt text (3 pages)
   
🟡 Info (8)
   • Short meta description (8 pages)

Page-Level Detail

Click any page to see all SEO issues:

Page: /blog/example-post
─────────────────────────────────────────
Title:       "Example Post - My Blog | Example Company"
             ✓ Present
             ⚠ 58 characters (recommended: 50-60)
             
Description: "Learn about example topics..."
             ✓ Present
             ✓ 145 characters (good length)
             
H1:          "Example Post Title"
             ✓ Present
             ✓ Unique on site
             
Images:      4 images found
             ⚠ 2 missing alt text

Common Issues and Fixes

Missing or Poor Title Tags

Issue
Fix

<!-- No title tag -->
<head>
  <meta charset="UTF-8">
</head>

<!-- Generic title -->
<title>Untitled</title>

<!-- Too long (truncated in search results) -->
<title>This Is An Extremely Long Title That Goes On And On And Will Be Truncated By Search Engines</title>

<!-- Good title: descriptive, 50-60 characters -->
<title>SEO Guide: On-Page Optimization Best Practices | Company</title>

Best practices:

Include primary keyword near the beginning
Make each title unique
Include brand name at the end
Keep under 60 characters

Missing or Poor Meta Descriptions

Issue
Fix

<!-- No description -->
<head>
  <title>Page Title</title>
</head>

<!-- Too short -->
<meta name="description" content="A page.">

<!-- Duplicate across pages -->
<meta name="description" content="Welcome to our website.">

<!-- Good description: compelling, 150-160 characters -->
<meta name="description" content="Learn proven SEO techniques to improve your search rankings. This guide covers meta tags, headings, images, and technical optimization.">

Best practices:

Summarize page content compellingly
Include a call to action
Make each description unique
Keep between 150-160 characters

H1 Tag Issues

Issue
Fix

<!-- No H1 -->
<body>
  <h2>Welcome</h2>
</body>

<!-- Multiple H1s -->
<body>
  <h1>Main Title</h1>
  <h1>Another Title</h1>
</body>

<!-- H1 is logo/site name on every page -->
<h1><img src="logo.png" alt="Company Name"></h1>

<!-- Exactly one H1 per page, unique and descriptive -->
<body>
  <header>
    <a href="/"><img src="logo.png" alt="Company Name"></a>
  </header>
  <main>
    <h1>Complete Guide to On-Page SEO</h1>
    <h2>Section 1: Meta Tags</h2>
    <h3>Title Tags</h3>
    <h3>Meta Descriptions</h3>
    <h2>Section 2: Content Structure</h2>
  </main>
</body>

Missing Image Alt Text

Issue
Fix

<!-- No alt attribute -->
<img src="photo.jpg">

<!-- Empty alt -->
<img src="photo.jpg" alt="">

<!-- Filename as alt -->
<img src="photo.jpg" alt="IMG_1234.jpg">

<!-- Keyword stuffing -->
<img src="photo.jpg" alt="SEO SEO optimization SEO tips SEO guide">

<!-- Descriptive alt text -->
<img src="photo.jpg" alt="Marketing team brainstorming SEO strategies on whiteboard">

<!-- Decorative images can have empty alt -->
<img src="decorative-line.png" alt="" role="presentation">

Best practices:

Describe the image content
Include relevant keywords naturally
Keep reasonably short (125 characters max)
Use empty alt for purely decorative images

Missing Viewport Meta

Issue
Fix

<!-- No viewport = not mobile-friendly -->
<head>
  <title>Page</title>
</head>

<head>
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <title>Page</title>
</head>

SEO Best Practices Checklist

Unique Titles and Descriptions

Every page needs unique, compelling title and meta description.

Single H1 Per Page

One descriptive H1 that summarizes the page topic.

Proper Heading Hierarchy

Use headings in order (H1 → H2 → H3) without skipping levels.

All Images Have Alt Text

Descriptive alt text for all meaningful images.

Mobile Viewport Configured

Include viewport meta tag for mobile-friendly display.

Structured Data

Add JSON-LD for rich snippets (articles, products, etc.).

Filtering SEO Issues

Filter	Description
Severity	Critical, Warning, Info
Issue Type	Title, Description, H1, Images, etc.
Page URL	Filter by URL pattern
Has Issue	Pages with specific problem types

Bulk Editing Recommendations

For sites with many similar issues:

If the same issue appears on many pages (e.g., missing descriptions on all blog posts), consider:

Template fixes for CMS-generated pages
Bulk find/replace in your codebase
CMS plugins for automated meta tag generation

Anchor Text Analysis

Analyze link text quality for internal and external links.

AI Review

Get AI-powered SEO recommendations with priority rankings.

Getting Started

Features

Domain Management

Crawling

Plans & Billing

Agency Features

Integrations

Overview

What We Analyze

Meta Tags

Heading Structure

Images

Technical Elements

Why SEO Analysis Matters

Search Visibility

Click-Through Rate

Accessibility

Reading SEO Results

Summary Dashboard

Issue Categories

Page-Level Detail

Common Issues and Fixes

Missing or Poor Title Tags

Missing or Poor Meta Descriptions

H1 Tag Issues

Missing Image Alt Text

Missing Viewport Meta

SEO Best Practices Checklist

Filtering SEO Issues

Bulk Editing Recommendations

Anchor Text Analysis

AI Review

​Overview

​What We Analyze

​Meta Tags

​Heading Structure

​Images

​Technical Elements

​Why SEO Analysis Matters

​Search Visibility

​Click-Through Rate

​Accessibility

​Reading SEO Results

​Summary Dashboard

​Issue Categories

​Page-Level Detail

​Common Issues and Fixes

​Missing or Poor Title Tags

​Missing or Poor Meta Descriptions

​H1 Tag Issues

​Missing Image Alt Text

​Missing Viewport Meta

​SEO Best Practices Checklist

​Filtering SEO Issues

​Bulk Editing Recommendations

​Related Features

Anchor Text Analysis

AI Review

Overview

What We Analyze

Meta Tags

Heading Structure

Images

Technical Elements

Why SEO Analysis Matters

Search Visibility

Click-Through Rate

Accessibility

Reading SEO Results

Summary Dashboard

Issue Categories

Page-Level Detail

Common Issues and Fixes

Missing or Poor Title Tags

Missing or Poor Meta Descriptions

H1 Tag Issues

Missing Image Alt Text

Missing Viewport Meta

SEO Best Practices Checklist

Filtering SEO Issues

Bulk Editing Recommendations

Related Features